For HAIR & SCALP: Section Hair into 4 parts. Apply and massage scalp gently with finger tips 1 section at a time. Then follow up with a moisturizing conditioner. To obtain softer hair follow-up with our leave-in conditioner. African black shampoo eradicates build-up that is on your hair & scalp thus leading clean hair and scalp so your hair follicles will be able to breathe and your scalp won’t be itchy from the build-up. It also promotes hair growth.